To our amazing Valentina's fans

To our amazing Valentina's fans

For a decade now, Valentina's Naturals has been blessed to be supported by the most passionate, most engaged and inspired group of people a small brand like ours could ever dream of attracting. Some of you have been with us since the original Full Moon Howl days on Facebook. I will confess to still being a big howler at the Moon -- and I highly recommend it to anyone who has never tried it.

Perhaps it is because our community has been so strong and engaged that it is so hard for me to tell you that the entire Valentina's product line has been discontinued and is no longer available for sale. It was an incredibly difficult decision to discontinue it, especially after ten years of working to develop the brand, but the products were always more expensive to make than we could sell them for in natural grocery. As firm supporters of the Living Wage Movement, we weren't willing to cut corners either with employee wages/benefits or ingredients quality, so in the end, we just weren't able to continue. Our hopes to continue as an online indie natural perfume house were dashed when our attorneys informed us that we could not legally sell perfumes under our Valentina's name as the name was already heavily trademarked by the Italian couture house, Valentino. (Yes, really.)
For those of you who were devoted to our scent blends, there is some good news: we are launching three brand new 100% natural perfumes starting this summer through our sister brand, Kensington Apothecary. Each scent in the new Expatica Scent Collection is based on a particular time and place in modern history. If you were a fan of our Sacred Incense, you might love the incense and jasmine-rich Marrakech 1971, launching in special release later this summer. If you preferred the lighter scents of Sunny Outlook or Soul Detox, you might love Capri 1966, full of the Mediterranean ingredients of citrus, orange blossom, neroli and lavender found in the original, centuries-old formula base for the classic Eau De Cologne. The new collection is synthetic-free and phthalate-free and comes in a 50ml spray perfume with organic grape alcohol as a base.

I know that these two brands may seem very different in style and tone. In classic Gemini fashion, it took me two completely different brands to express the two very different sides to my personality. Perhaps some of you share that with me. If you do, I hope you will take some time to explore our products as well.
Thank you so much for supporting what was to all of us very much a labor of love for over a decade.

With great love and gratitude,

Claudia Carey Batz (aka Valentina)
Jul 18, 2018

I am immensely saddened to hear of the news of the discontinuation of the Valentina’s line. I was a huge loyal fan! I had finally found something that spoke to my spirit and comforted and embraced my senses. And was beyond thrilled to be able to place a order online to receive it when it was harder to find in a brick and mortar store. I totally understand your concerns and decision to discontinue because it wasn’t financially feasible any longer. I am willing and eager to try the new Kensington brand. As it is very tough to let go, is there any possibility of offering any remaining products exclusively to your loyal fans? Or even maybe one day considering possible online only sales of the products? I’m positive you have a huge loyal following. I would love to hear from you, and wish you many blessings. Best regards, Kedra Smallwood

Kedra Smallwood

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