When formulating our products and sourcing raw materials, we look for 100% Natural, Certified Organic, Ecocert, GMO-Free, Vegan, Cruelty-Free, Conflict-Free, Sustainably-Harvested ingredients whenever possible. We reject ingredients which are pre-preserved with parabens, or suspended in Propylene Glycol, or which contain toxic synthetic chemicals of any kind.
Unlike the majority of beauty companies today, we are committed to a 100% full disclosure labeling policy, believing that our customers have a right to make fully-informed decisions on what they choose to use on their skin.We formulate every product to be able to achieve a 0 or 1 rating in the Environmental Working Group's Skin Deep TM database of cosmetic product and ingredient toxicity. The vast majority of our products are made with only 100% natural ingredients. Very occasionally, we may formulate a product which is especially difficult to safely preserve using 100% naturals, or which degrades or separates using 100% naturals, for example. Over the past five years, we have found that some currently trendy natural preservatives and emulsifiers in particular are highly allergenic and/or irritating. In these cases, we may opt for documented, well-tested, safe synthetic options. We will always let you know exactly what percentage of a product might contain safe synthetics as opposed to 100% natural. Our first priority in sourcing any ingredient will always be our constant commitment to finding the highest quality, most ethically-sourced, safest, least allergenic, most effective and the purest source of that ingredient available in the world.